EAST LANSING, Mich.—MMPA announced the launch a new logo yesterday as the cooperative brings its centennial year to a close. The logo—which now only includes the co-op’s initials—features a modernized look, deeper blue and the addition of a cow silhouette.
“As we prepare to bring our centennial year to a close, we are looking forward to the next century and the opportunity to enhance the MMPA brand,” Joe Diglio, MMPA general manager said. “This transition reflects our strong foundation while demonstrating our five core values: quality, integrity, progress, community and leadership.”
The logo was unveiled to members at MMPA’s annual Leaders’ Conference in East Lansing, Michigan yesterday. Throughout 2016, MMPA has utilized a commemorative centennial logo in place of the traditional logo used by MMPA since the 1950s. The new logo marks a transition in MMPA’s brand identity.
Also at the Leaders’ Conference, MMPA launched a new website for public audiences. The new site is mobile friendly with improved design aesthetic and site usability. Information on MMPA products and member services has increased. Postings with MMPA news and articles from the Michigan Milk Messenger also have an improved presence on the site.
Michigan Milk Producers Association, established in 1916, is a member-owned and controlled milk-marketing cooperative serving approximately 2,000 dairy farmers in Michigan, Indiana, Wisconsin and Ohio.