Michigan Milk Producers Association (MMPA) is proud to partner with Nurri to offer, -an innovative new line of protein milk shakes. Nurri’s 30-gram protein milk shakes hit the shelves at Costco this September, where consumer demand has surpassed expectations. Made with high-quality ultrafiltered MMPA milk, Nurri’s milk shakes deliver rich flavor and optimal nutrition with a strong emphasis on sustainable practices.
As consumers increasingly seek better-for-you alternatives in the protein and nutritional drink market, Nurri stands out with its unique approach, using ultrafiltered milk to combine high protein content with low sugar for a balanced, enjoyable experience. Currently available in a chocolate flavor, Nurri plans to roll out additional vanilla and strawberry flavors and expand its milk-based product offerings in the near future. The expansion reflects Nurri’s dedication to innovation and adaptability, driven by the combined knowledge of Nurri and MMPA in understanding consumer needs and current industry trends.
MMPA’s partnership with Nurri
MMPA’s partnership with Nurri plays a crucial role in the milk shake brand’s ability to deliver best-in-class products. MMPA’s ultrafiltered milk is essential in ensuring that Nurri products meet high standards of protein content and taste. Thanks to ultrafiltration, the protein milk shakes contain a concentrated source of dairy protein with reduced sugar, making them an attractive option for consumers seeking functional beverages that fit an active lifestyle.
“Our partnership with Nurri showcases the incredible potential of ultrafiltered milk to meet today’s consumer needs for high-protein, low-sugar products,” said Molly Costaris, MMPA Director of Sales. ” ‘Working with Nurri has allowed us to bring a great-tasting, functional product to market that highlights the versatility and value of our milk.”
With MMPA’s support, Nurri has demonstrated unmatched speed in both product development and market delivery, giving it a competitive edge in the ready-to-drink (RTD) protein beverage space.
Commitment to Sustainability and Future Growth
In line with MMPA’s commitment to sustainable practices, Nurri’s milk shakes are packaged in 100% recyclable aluminum cans and are crafted with sustainably sourced ingredients. This focus on sustainability resonates with today’s environmentally conscious consumers, making Nurri an appealing choice for customers looking to make more sustainable product selections.
Looking to the future, Nurri aims to diversify its product offerings with the development of additional ultrafiltered milk-based RTD beverages. The company is also considering expansion into additional retail channels, building on its successful launch in Costco.
With a shared focus on quality, innovation and sustainability, MMPA and Nurri are excited about the future. Together, they are redefining what’s possible in the protein drink market—offering consumers a premium option that doesn’t compromise on taste or values.
For more information about Nurri and its product offerings, visit drinknurri.com and follow DrinkNurri on Instagram, TikTok and Facebook.
This article was originally published in the November/December 2024 issue of the Milk Messenger. Subscribe »